Email Marketing is Now 100% Up and Running!
We’re excited to announce that email marketing is now fully integrated into The Native Goods platform! In this post, you’ll discover exactly what email marketing is, the benefits it brings to your business, and how to make the most of this powerful tool to create your own successful advertisements.
Let’s start from the beginning…
What is Email Marketing?
Email marketing is a digital strategy where you send targeted emails to your niche audience to promote products, services, or brand updates. It’s a direct and personal way to engage with potential clients, offering them valuable content and exclusive deals that encourage interaction with your business. With The Native Goods, email marketing becomes even more powerful because you’re connecting with a community that shares your cultural background, making your message even more relevant.
How Does Email Marketing Help Your Business?
Email marketing helps your business by increasing customer engagement, driving sales, and building long-term relationships. With personalized, well-timed emails, you can stay top-of-mind with your audience, promoting special deals, new products, or services.
But with The Native Goods, you get an extra edge:
- Localized Targeting: You can directly reach fellow expats who live in your city or province, ensuring your emails resonate more deeply with a relevant audience.
- Cultural Connection: Because your audience shares your background, your emails can connect on a cultural level, making promotions more effective.
- Higher Engagement Rates: When your audience relates to your content, they’re more likely to engage with your offers, increasing the chances of conversions.
Who Will Receive Your Email Marketing?
With The Native Goods, your email marketing is hyper-targeted. If you’re a Brazilian living in Calgary, your emails will reach other Brazilians in Calgary who are also part of our platform. This localized and culturally relevant targeting ensures that your message is not just seen—it’s seen by the right people.
Now that we’ve covered the basics, let’s dive into how you can create your own email marketing campaign on The Native Goods.
First, I’m assuming you already have an account and your advertisement is set up.
Step 1: Accessing Your Advertisement
The first step is to log in and navigate to My Account -> Advertisements, as shown in the screenshot below.
Step 2: Initiating Email Marketing
Next, click on the email icon next to your advertisement, as highlighted in the image below.
Step 3: Creating Your Campaign
Click on the “Create Email Marketing” button.
You will be directed to a new page where you’ll need to provide the necessary details to set up your email campaign.
Step 4: Choosing Your Audience
First, decide if you want to send your email to users in your city or to a broader audience across your province by selecting “Any City.”
Keep in mind, choosing the province-wide option makes sense only if your services are available throughout the region, as everyone within the province will receive this email. Be strategic in making this selection.
Step 5: Crafting Your Message
As you scroll down, you’ll find a section where you can craft your message.
Fill in the content, attach an image if desired, and select the date you’d like the email to be sent.
Step 6: Previewing and Finalizing
Once you’re satisfied, click on “Preview Email” on the image above.
You’ll receive a preview in your inbox, allowing you to either approve or make adjustments.
At the bottom of the preview email, you’ll see two options: Approve or Reject.
Step 7: Admin Approval
If you approve the preview, the email will be submitted for Admin approval. Once approved, it will be sent to your selected audience.
Creating your own email marketing campaign on The Native Goods is a simple yet powerful way to connect with your community and boost your business. By following these easy steps, you can reach a targeted audience, promote your services, and drive engagement with ease. Start today and make your message heard!
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